Alterna

Alterna Professional Haircare is the ultimate in luxury haircare. Beloved by stylists around the globe, Alterna's secret formula lies in its ingenious combination of innovative ingredients like caviar, seasilk, hemp, bamboo and kendi oil, along with its proprietary Enzymetherapy delivery technology. Enzymetherapy helps your hair better absorb these natural ingredients for superior keratin production. And that means your hair looks stronger and healthier even after just a single use, so you can only imagine what benefits you'll see with continued use.

Alterna Hair Care

Alterna products boast another patented technology, Color Hold, which helps prevent color from fading and/or washing out. In other words, an investment in Alterna will make your investment in hair color last that much longer. Plus, Alterna products are also free of sulfates, parabens, gluten, phthalates, sodium chloride, synthetic color, DEA, TEA, paraffin, mineral oil, petrolatum and PABA. And that means you don't have to worry about harsh additives while getting salon-quality haircare in the comfort of your own home.